Відео

So insightful and easy to digest, thanks for your sharing!

Thanks for this great review! By the way I like the way your subtitle is moving, is that part of Jupitrr feature and/or how do you make that? Any tips perhaps? Thanksssss!

Very informative video! Thanks Henry!

Hey Henry, It was very informative. Can you please share your PMM resume for better understanding

Love how short and simple your videos are. Great job.

Please do a video on TAM calculations for your products

thank you two so much for sharing this helpful insight about PMM

Thank you so much, this was straight to the point and insightful

what are the pros and cons of being a PMM? There aren't many videos that talk about that. I was able to see many videos talking about the pros and cons of PM, however.

Question on launch phase: Do you have any people on Fiverr specially you have worked with to optimize ads? or anyone for SEO you recommend?

Great stuff

Hey Henry, Could you please share your experience on how to drive demand in B2B

Hey Henry, your Videos have been very helpful. Could you make a video on buyer's journey & content creation?

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by any chance could you share your GTM for B2B? I'm wondering how to get awareness and credibility in such a situation.

for b2b what did you mean by sales enablement

Why a slack channel?

Very informative! Bring her back for a long form interview, would be interesting to have you two work on a case and give actionable insights

what if i announce/ launch the product with the pre-launch steps you mentioned?

Can you recommend something on how to sanitize the portfolio for sensitive info? Most of my career experience as PMM is in healthcare and it’s such a regulated industry :(

Great video! I'm interested in getting into PM myself, but only on a part time basis for now, is that a possibility to do this part time?

The website is not working 😢

Thank you for this video. It is really helpful.

you're great at teaching stuff 👏👏 thanks, man!

loved it, thank you!

Would love to see the Use Cases complete as well

Super helpful!! Commenting for reach

most products sucks especially start ups HAHAHAHAAH. No branding, no product, no support, charging for unjustifiable prices even higher than those from blue chip firms and they expect u to sell and hit historically never been achieved targets

Oh wow! Your video is so timely! Mille merci Henry

This is such a great, organized, and concrete way to approach this. Thank you for sharing this!

Is it possible to get the link to the spreadsheet.

thank you Henry, this is such an amazing explanation with the use of case study... I would like to read more on mint's case study . can you share me the link?

Great overview of what a PMM does! For anyone looking to apply this to their day-to-day here are the key takeaways: 1. Product marketing is distinct from general marketing in its constant focus on the product's development and positioning. 2. A PMM plays a pivotal role at every stage of the product's lifecycle, from pre-launch research and development to driving growth and managing product maturity. 3. Effective product marketing requires close collaboration with cross-functional teams, including product development, sales, legal, and PR, to ensure a cohesive and successful go-to-market strategy. 4. Focus on understanding the product deeply and how its features serve the target audience. This will guide your marketing strategies effectively. 5. Use the collateral and positioning developed by PMMs to understand and communicate the product’s unique value proposition clearly to potential customers.

Love the Business Kit idea. Great videos as always, thank you!

so good , clear and simple to understand, well done

awesome , simple, clear and useful

Value-packed!!!

it's not diary; it's dairy. There is 'Ex-google PMM' in the title. I was expecting digital SaaS/PaaS platform marketing; not CPG and FMCG examples.

Hi Henry, Thank you for this insightful video! This is slightly off-topic, but I have a question about the APMM program at Google. I am actually enrolled in a Deferred MBA program, starting in April 2025. I can defer it for one more year, maximum until April 2026. Since the APMM program is listed as a 2-year program, is it not possible to leave in between-maybe after 9 months or 18 months? Your videos on this program were really helpful, by the way!

Your have the best UA-cam channel on product marketing. Too awesome i couldn't ignore 👏🏽👏🏽 .

Your have the best UA-cam channel on product marketing. Too awesome i couldn't ignore 👏🏽👏🏽 .

I am going to use this

Yup she fits the consulting mold - vague answers, spend time and money to travel, and rely on a few key experts in your firm to train all the youngsters (who the client is still paying for).

Hello! I was searching for information about APMM and watched a video. Is APMM not a regular employment program at Google, but rather an experiential program? Thank you.

How do you create a portfolio when you have no experience?

This video is amazing! It’s a great exchange of experiences and information, thank you very much!

Thanks for sharing! I’m from the Medtech industry and there are slight differences but this gives me a good framework for my career planning :)

Please make a video on projects for resume on product marketing